In this video, Ross Macpherson focuses on the topic of cover letters and answers the questions and comments of “Do I even need them?”, “I never read them so why should I bother?” and “What are these emails I keep hearing about?” which clarifies the power of using cover letters in job applications.

During a job search, you usually ask your recipient to take some sort of action. With so many messages and so little time, you want to craft an email that makes the recipient want to open the message.

This video covers the ways of engaging with your connections on LinkedIn through commenting, sharing and liking updates of their activities, their articles and their posts or by sending them private messages.

The presentation covers a method for contacting a dream company cold, without a referral or contact.  The strategy is a high-yield approach with a solid return on time invested to open doors.

I am commonly asked in my one-on-one career coaching sessions questions regarding how to engage with Executive Recruiters and what the protocol is around loyalty, payment, and what it means if a conversation takes place.